This scenario is the same for personal relationships too.  It’s easy to delete or forget to read e-mails.  Personalized “snail mail” is a more intimate form of keeping in touch with family and friends, as well as customers.

Pre-internet age I experienced the ultimate “snail-mail” effect when I began writing back and forth with my Pen Pal from Teen Magazine.  Michelle was from Baltimore and I was from New York.  After ten years of exchanging letters my Pen Pal and I finally met.  We would see each other a couple times over the next twenty years and six years ago, Michele and her husband, Jack, purchased a condo on Clearwater Beach … twenty miles from my home.

We occasionally will correspond online, but Michele has little interest in looking at her home computer after she has worked on a computer all day.  I don’t think we’re alone.   Studies have shown that individuals still prefer to receive a real greeting card rather than an e-card for their birthday.  The birthday, Holiday cards and newspaper clippings we send through the mail continue to remind of us our special bond.  I save Michele’s letters (I still have her first letter) and she proudly displays the photo cards of my dogs!

We all have a strong need for human connection.  That is one reason Facebook is so popular. “Snail mail” is still popular too.  The same need for human connection is why we continue to send letters and cards the old fashioned way.  And for many of us, it’s the preferred way to communicate with our family, friends and customers!

Whether personally or professionally, there is one common thread among the most successful people, they put a strong emphasis on starting, building and maintaining relationships.  In business today, it is a competitive advantage to stay in touch and send your customers/clients personalized Thank You notes!

Through online shopping, you can send a highly personalized card or postcard through the mail, without ever leaving your home or office!  No more excuses for not sending that Thank You note!

… the Rich Dad Poor Dad series has always factored in search for a Plan B to secure my financial future. I even bought the Rich Dad board game! So I was first of line when multimillionaire businessman, Robert Kiyosaki, wrote his latest book about network marketing. Kiyosaki believes network marketing is the new business of the 21st century.

Book excerpts: “Network marketing is at its core a relationship business. It’s about establishing relationships, coaching, training and teaching and mentoring. The actual day-to-day work of building a network is less like carving out a sales territory than it is like building a community. Network marketing is a revolutionary business format that relies more on communication, leadership, and team-building skills than it does sales skills.”

The Business of the 21st Century by Robert T. Kiyosaki